About Veronica

Veronica Ann Smith is the CEO and Founder of Impact Brands Inc., a project management and strategic consulting service provider committed to tackling the most complex challenges around community and economic development. A master in strategy and execution, this former Senior Project Manager left her full-time job as a “stuffy bureaucrat” and turned her passion for solving problems into one of the fastest growing African American woman-owned consulting firms in Northern California.

With over 15 years of comprehensive Project Management and Strategic Management experience, Veronica continues to hone her craft and forge relationships to create value for each of Impact Brands Inc. respected clients. Professional excellence, commitment, and unwavering work ethic defines who she is.

Veronica is an engaged leader in her community who has been mentoring women and girls in the Sacramento region for a decade. As Co-Founder of Dress for Success Sacramento, Veronica has facilitated the delivery of programs, services, and resources to over 500 women and girls within the past 5 years, empowering them to have more confidence and be empowered to achieve success in work and life. Veronica believes that when women are empowered, and truly aware of their power, economically disadvantaged communities will be restored and transformed.

Veronica has served on multiple boards and commissions, such as the City of West Sacramento Housing and Economic Development Commission, City of Sacramento Civil Service Board, County of Sacramento Local Childcare Planning Council, Greater Sacramento Urban League Young Professionals Executive Board, and Metro Edge Professional Development Committee. Veronica was most recently appointed by California State Treasurer Fiona Ma’s new State of California Housing, Economic Development, Jobs and Opportunity Zone Ad Hoc Committee alongside 11 other housing and economic development experts. This committee will assist the State Treasurer’s Office by creating out-of-the-box strategies to achieve the Treasurer’s housing and economic development goals.

Staying engaged and informed are critical in Veronica’s opinion. As such, she is also a member of California Women Lead, California Economic Development Organization, California Black Chamber of Commerce, Sacramento Black Chamber of Commerce, and Urban Land Institute. She has also been instrumental in supporting local entrepreneurs and start-ups, which includes serving as a co-lead and co-director in the inaugural launch of Founder Institute Sacramento, an idea stage accelerator and startup launch program. Veronica’s work and commitment has garnered her recognition and awards including the Sacramento State Rising Star Award, Sacramento Hub Magazine’s Exceptional Women of Color Award, Sacramento Business Journal 40 Under 40, and Volunteer Coordinator of the Year.

Educationally, Veronica possesses an MBA from National University and a Bachelor of Science in Business Administration with an emphasis in Human Resources Management from California State University, Sacramento. With all of her work and accomplishments, she takes most pride in being a mom and example to Jazmine and Jay.